Media Card
Maxpo 2027
2-4 September 2027 | Hyvinkää Airfield, Finland
Finland’s largest special exhibition for earthmoving and environmental maintenance machinery. Maxpo showcases earthmoving, environmental maintenance, road construction and building construction machinery of all sizes. Industry professionals come to Maxpo to explore the latest equipment, make purchases and connect with others in the field. The event brings together key decision-makers and machinery end-users. The three-day programme features impressive live demonstrations, presentations of new machinery, vintage machines, helicopter rides and, for the first time at Maxpo, the European Championship for mobile crane operators.
Maxpo is organised by Messukeskus Helsinki on behalf of Rakennuskonealan Näyttely-yhdistys ry, the Finnish Construction Machinery Exhibition Association.
PRODUCT GROUPS
Machinery of all sizes for:
- Earthmoving
- Tipper trucks and transport vehicles
- Quarrying and crushing
- Building construction
- Road construction and maintenance
- Sports grounds and green area maintenance
- Lifting equipment
- Industrial materials handling
- Municipal engineering
- Mining machinery and equipment
VISITOR TARGET GROUPS
- Earthmoving and infrastructure construction professionals
- Buyers and decision-makers responsible for machinery investments in earthmoving and infrastructure
- Machinery operators and other end-users who influence purchasing decisions
- Students and career changers interested in the infrastructure sector
Maxpo in social media
Key figures
Maxpo 2025
14800
Visitors
238
Exhibitors
44000
<strong>Exhibition floor area</strong>
Visitor Profile
Gender
13% Women
86 % Men
Average visitor age 53 years
TOP 3 reasons for visiting
66% were looking for information, ideas or inspiration for future purchases
54% wanted to discover new products and trends
53% came to explore the event and enjoy the atmosphere
Top 3 main indutries
Earthmoving contracting: 30%
Transport sector: 12%
Machinery and spare parts sales and service: 8%
Entrepreneurs: 28%
Employees: 27%
Visitors’ main reasons for attending
- Meeting exhibitors
- Seeing new products and innovations
What visitors valued most
- Exhibitors’ live demonstrations and equipment demonstrations
- Meeting colleagues outside the workplace
- The opportunity to gain a broader view of their industry
Exhibitors’ main reasons for attending
- Meeting customers
- Increasing brand awareness
Näytteilleasettajien tyytyväisyys
Overall exhibitor satisfaction: 3,71/5
53
Average visitor age
4
Average time spent at the fair (hours)
4
Visitor satisfaction <br>(0-5 scale)
49
% found an int<mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-black-color">eresting product or service</mark>
Pricing 2027
| Stand size | Price per m² |
| First 25-300 m² | EUR 28 |
| Next 301-1,000 m² | EUR 17 |
| Next 1,001-3,000 m² | EUR 12 |
| Above 3,000 m² | EUR 9 |
Suunnitellaan yhdessä juuri sinulle sopiva osallistumisratkaisu!
Risto Wuolle
Sales Manager
p. 0400 970 788
risto.wuolle@messukeskus.com
Maxpo 2027 areas
Explore Maxpo areas and participation options: https://maxpo.messukeskus.com/en/forcompanies/media-card/
Event Channels
Maxpo’s own channels support brand building, increase awareness and help companies achieve their commercial objectives throughout the year.
Website
Maxpo newsletter
Audience: 10,400+ subscribers
The Maxpo newsletter is at the heart of the event community. Messages are sent and read particularly actively in the run-up to the event, while the channel also reaches subscribers throughout the year. Use the newsletter to invite visitors to your stand, highlight offers, new products or competitions, or drive traffic to your online store or physical location.
Price: EUR 1,200
Social media visibility
Gain visibility on Maxpo’s Facebook, Instagram or LinkedIn channels. We recommend linking the post to your participation at Maxpo or another timely topic relevant to your company.
Price: EUR 500
Blog collaboration
Looking to reach Maxpo’s target audience more widely? Build visibility for your company through the Maxpo blog, which offers event visitors inspiration throughout the year.
Price: Contact your sales representative
Sustainability
Organising events responsibly
Messukeskus is a sustainability leader in the events industry and works across the areas of social, economic and environmental responsibility. Our sustainability work is reported annually in line with the United Nations Sustainable Development Goals.
- We organise attractive and safe events that enable meaningful encounters together with our customers.
- We are committed to making sustainable choices in our operations.
- We invest in the well-being of our employees and partners and in a safe working environment.
In addition to creating memorable experiences, events create jobs and support the economy. Events held at Messukeskus Helsinki in the previous reporting year generated EUR 187 million in economic impact for the Helsinki metropolitan area and supported 2,535 person-years of employment.
Contact us!
Contact us and let’s design the right participation solution for your company.
Terms of participation
These event-specific terms supplement the general terms of participation of Suomen Messut Oyj.
- Participation is invoiced before the exhibition.
- A registration fee of EUR 480 is charged to each exhibitor upon registration.
- A visibility and environmental fee of EUR 480 is charged for each co-exhibitor participating at the stand. The exhibitor who has reserved the stand is responsible for the participation fees of the co-exhibitors at its joint stand.
- VAT at the applicable rate will be added to all prices.
- Please place your orders early, as prices increase 40 days before the event.